BMW Car Club of America Club Racing and Yokohama Tire forge a multi-year partnership - published: 4/2/2018
BMW Car Club of America Club Racing and Yokohama Tire forge a multi-year partnership
Greenville, SC – April 2, 2018
BMW Car Club of America Club Racing (BMW CCA Club Racing) announced today that it has entered into a multi-year partnership with Yokohama Tire that includes the sponsorship of the Yokohama Showdown.
The Yokohama Showdown will be a series within a series, whereby racers already in BMW CCA Club Racing may compete for the Yokohama Showdown Championship in addition to the already established BMW CCA Club Racing National and Regional championships.
In 2018 there will be 2 Yokohama Showdown Championship weekend events, one on the east coast (Watkins Glen International, Oct 5-7, 2018) and the other on the west coast (Thunderhill Raceway Park November 10-11,2018).
BMW CCA Club Racers must qualify for the Yokohama Showdown by participating in 3 or more BMW CCA Club Racing events preceding the Yokohama Showdown event.
The Yokohama Showdown events will be held during regular BMW CCA Club Racing weekends whereby all racers from BMW CCA Club Racing will be eligible to participate, but those who have qualified for the Yokohama Showdown will be competing for 2 different prizes at the same time: The Yokohama Showdown championship and the BMW CCA Club Racing National and Regional points championships.
The Yokohama Showdown Prizes, will be awarded at the end of the Yokohama Showdown Weekends. The top three finishers for each Yokohama Showdown will receive tire certificates which can be used to purchase any Yokohama product, whether track tires or street car tires.
In addition, Yokohama will be partnering with two BMW CCA Club racing teams to test their streetable competition tire technology.
Gary Davis, Chairman of BMW CCA Club Racing stated: “The partnership with Yokohama Tire goes a long way to serving the needs of our racers and the 75,000-member community of BMW CCA. Yokohama Tire has long been a premier tire brand for both street cars and track cars, and we look forward to working with the team at Yokohama Tire to enhance the experience within our community.”
Fardad Niknam, Yokohama Tire’s Sr. Director of Consumer Product Planning & Product Marketing stated: “We are excited to begin our partnership with BMW CCA Club Racing as sponsor of the Yokohama Showdown and support the racers dedicated to the National and Regional points championships. One of our more notable BMW motorsport programs was to supply tires for the BMW e36 M3 GTR, which you will still occasionally see out on the track. BMWCCA Club racing is an excellent platform to test our streetable competition tire technology to ensure we are developing products that meet the rigorous demands of racing.”
About BMW CCA Club Racing:
BMW CCA Club Racing is a part of the BMW Car Club of America and provides racing events and race schools across America and in Canada. The philosophy of BMW CCA Club Racing is to offer all BMW CCA licensed club racers a competitive driving experience conducted in a fun, safe, and friendly environment on a reasonably level, class-based playing field for all types of factory authorized or constructed BMW's. The primary emphasis is on clean driving and machinery preservation. For more information, please see www.bmwccaclubracing.com
About Yokohama Tire:
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company's complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information, please see www.yokohamatire.com.
For more information about BMW CCA Club Racing, or to find out how your organization can become a sponsor, contact firstname.lastname@example.org, or check out our website at http://www.bmwccaclubracing.com